Are Northern Cape Businesses Online? Here’s the breakdown by towns where the Municipalities are situated. You will be amazed by the number of Northern Cape businesses Google as of 09 Oct 2024, the date of this research.
Stats of Northern Cape businesses on Google
Every business wants more customers and the only way that can happen is if potential customers can find your business. This means Northern Cape businesses must be online. However, many businesses still believe that having a physical location or word of mouth is enough, the truth is that businesses not found on platforms like Google are missing out on significant opportunities.
Now this blog post will break down how many organizations are listed on Google from each town, where the local municipality office is based, also why being listed on Google is important to be found by new customers, and how local SEO can increase local visibility.
Why is Google’s business profile?
Let’s first start by understanding what Google’s business profile is and why your local Northern Cape business needs to be listed on it. Google Business Profile (GBP) was previously known as Google My Business (GMB) it is a FREE marketing tool that helps local businesses appear in Google search results by showing their business information like business name, address, phone number, photos, website, hours of operations, reviews, etc.
Even if the new potential customer does not know your business name they can still find you. Now what I love about the Google business profile is it not only gives the potential customers the business information but for the business owner, it gives you analytics like what are your potential customers searching for, where they are coming from, how they are interacting with your profile, and many more you can find an example on the blog post-Google business profile benefits click here to read more.
The Current Stats of Northern Cape businesses on Google
Northern Cape has 5 district municipalities, and we review the towns where the district municipalities are based. We will start with the municipality that has the most businesses online, listing them from highest to lowest.
Upington (Dawid Kruiper Municipality) ZF Mgcawu District
Number of businesses listed: 180
With Upington being a major town in the Kalahari region, it’s surprising how few businesses are listed on Google, limiting their reach to tourists and locals alike.
Kimberley (Sol Plaatje Municipality) Frances Baard District
Number of businesses listed: 174
Kimberley has several businesses listed online, but there’s still room for improvement. Many small businesses remain invisible.
Kuruman (Ga-Segonyana Municipality) John Taolo Gaetsewe District
Number of businesses listed: 143
Kuruman, known for its mining and agriculture, has many businesses not utilizing Google Business Profile, missing out on local visibility.
Springbok (Nama Khoi Municipality) Namakwa District
Number of businesses listed: 70
Located in the heart of the Namaqualand, Springbok is a tourist town, but a surprisingly low number of its businesses are discoverable online.
De Aar (Emthanjeni Municipality) Pixley ka Seme District
Number of businesses listed: 59
De Aar, with its important transport links, has a small but growing number of businesses on Google. More businesses here could leverage their strategic location.
Wait we are still not done let’s look at what number is your town on the list. Remember these towns are chosen as it is where the local municipalities offices are based so we will take them from highest to lowest.
- Upington 180
- Kimberley 174
- Kuruman 143
- Kathu showed 130
- Hartswater 77
- Postmasburg 73
- Springbok 70
- De Aar 59
- Colesbrg 53
- Kakamas 45
- Prieska 44
- Port Nolloth 24
- Daniëlskuil 23
- Calvinia 23
- Victoria west 22
- Douglas 22
- Hondeklipbaai 16
- Hopetown 15
- Barkly west 15
- Groblershoop 14
- Warrenton 13
- Pofadder 11
- Williston 9
- Petrusville 7
Top 5 towns in Northern Cape that are on Google
- Upington 180
- Kimberley 174
- Kuruman 143
- Kathu 130
- Hartswater 77
How the stats of Northern Cape businesses on Google were made
To simply see businesses and organizations listed on Google go to Google and type “businesses in + town”
Example: businesses in Kuruman
It will show the top three and if you click more it will show more businesses listed.
Why Northern Cape businesses need to be on Google
When your business is a local business the first thing it needs to be found locally that’s if you want to get customers locally. When a business is listed on Google, potential customers simply type the service or product they want and the town they want it from and they will find you.
Here’s why being on Google Business Profile matters:
- Local SEO: GBP allows businesses to appear in local searches like “restaurants near me” or “services in [town name].”
- Example: Cakes in Kimberley (This means a person who is based in Kimberley or coming to Kimberley is looking for a cake place to most likely buy cake) This will show businesses that sell cake so it shows you that even if people don’t know your business name they can still find you.
- Customer reviews: Online reviews build trust and credibility. A profile on Google allows customers to leave reviews and increases your reputation.
- Increased foot traffic: An online presence often leads to more customers visiting your physical store or office.
- Better visibility: Being listed on Google Maps allows tourists and locals alike to easily find your business location.
How to get listed on Google Business Profile
To list your business on Google is very easy and free. Here’s a quick guide:
- Go to Google Business Profile and sign in with your Google account.(Click here to start a Google business profile)
- Enter your business name, address, and other required details.
- Verify your business by phone, email, or mail.
- Once verified, you can optimize your profile by adding photos, business hours, services, and more!
- To read step-by-step how to do it click here.
So what now?
Now this has motivated me to help local businesses as much as I can so they can be found online and will be doing that by starting ” Let’s Talk Local Marketing Monday ” so every Monday will be talking about local marketing so don’t miss it so follow me on these social media platforms because that is where will be sharing it.
Conclusion
Being online is no longer optional and yes I know you might say “but I have WhatsApp” which is simply not enough if you want to stay competitive. Whether you’re based in Kimberley, Upington, Kuruman, De Aar, Springbok or any town small or big a Google Business Profile can help you attract more customers they must first find your business. If you need help reach out to Precy SEO Marketing a new digital marketing agency at helps local businesses be found online.
As you can see the numbers don’t lie many Northern Cape businesses are still not online and are chasing away potential customers to competitors and big businesses.
Comment below: What number is your town on the list? If not listed what is your town’s name if it is not Northern Cape include your province next to your town.